Creative Services & Marketing
The Creative Services & Marketing team promotes the mission of Texas Tech University Health Sciences Center El Paso and Texas Tech Physicians of El Paso through strategic and creative means, while maintaining the integrity of the institution’s image and reputation. Consultative and creative services, aligned with the university’s branding goals, are available to individual schools, programs and clinical departments.
Our team offers a variety of services, including copywriting, graphic design, animation, videography, photography and production services. We can also assist with social media strategy and in the placement and reservation of advertising, including newspaper and magazine space, outdoor billboards, print, radio, digital advertising and broadcast time.
We design, produce and maintain:
- Brand guidelines
- University advertising
- Clinic advertising
- Brochures
- Booklets
- Rack cards
- Posters
- Banners
- Flyers
- Invitations and programs
- Announcements
- University logos and custom logos
- Signage
- Newsletters and magazines
- Maps
- Infographics
- Certificates and awards
- Annual appeals
- Custom packaging
- Stationery
- Business cards
- Campus art
- Recruitment material
- Social media graphics
- University identity and image
All material produced by and for TTUHSC El Paso and TTP El Paso must follow the established brand identity guidelines.
STANDARD PRODUCTION TIMELINES
Are you curious about how far in advance you should plan your projects? Take a look below to find estimated production timelines for commonly requested projects.
|
Editorial and Design Services |
||
|---|---|---|
|
Flyer |
6 |
Weeks |
|
Booklets |
8 |
Weeks |
|
Brochure/Trifold |
8 |
Weeks |
|
Poster/Banner |
6 |
Weeks |
|
Invitation |
7 |
Weeks |
|
Logo Development |
5 |
Weeks |
|
Community Event/Outreach |
4 |
Months |
|
Infographics |
6 |
Weeks |
|
Signage |
8 |
Weeks |
|
Custom Promotional Items |
6 |
Weeks |
|
Marketing Strategy and Campaign |
Timeframe based on scope of project |
|
|
Other |
Timeframe based on scope of project |
|
|
Photography |
||
|---|---|---|
|
Portraits |
3 |
Weeks |
|
Group Shots |
3 |
Weeks |
|
Event Coverage |
3 |
Weeks |
|
Roster Photos |
3 |
Weeks |
|
Media Services |
||
|---|---|---|
|
News Release |
3 |
Weeks |
|
Day-of-Event Media Coverage |
3 |
Weeks |
Please note: These production time frames are estimates. Projects may take less or more time depending on the current marketing project queue and depth of the project. A 30-day advanced notice for projects is appreciated. Projects will NOT be started until all necessary project information is received, including copy and photography.
In an effort to maintain efficiency and meet as many creative requests as possible, our team provides a maximum of three proofs per job. In the event that there are any changes that need to be made to the file after that, a new project request will need to be submitted, subject to our reserved timelines and additional fees.
Additional fees:
"Kill fee": If a project is started and receives minimal response from the requesting department, the project will be closed and the department will be charged 50% of the flat-rate fees for time lost.
Rush fee: Projects that are requested to be completed outside of our reserved time frames will be subject to a 20% rush fee of the standard flat-rate fee.