Our Brand

The identity guidelines are available for download as a PDF file. The manual outlines a consistent approach to presenting the Texas Tech Health El Paso image, message and voice, and includes details on:

  • Use of the Texas Tech Health El Paso logo
  • Use of the university name
  • Incorrect and outdated logos
  • Identities of institutes and centers
  • Stationery layouts, including business cards, letterhead and envelopes
  • Using the logo in advertising and branded environments
  • Patches used on provider and student white coats

Texas Tech Health El Paso Brand Identity Guidelines: